William Hill

William Hill

Bet €10 get €10 in Free Bets

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18+. Play Safe. From 14:00 (UK time) on 14.04.23 until 17:15 (UK time) on 15.04.23. New customers signing up online only. Minimum £10/€10 stake on The Randox Grand National Steeple Chase race racecard market only. 1 x £10/€10 free bet. Free bet credited to account on 16.04.23. Free bet expires on 16 May 2023. 18+. UK and Ireland residents only. Further terms apply. #ad
  • Deposit Methods: Debit Card, Skrill, Neteller, PayPal, Eco, Fast Bank Transfer, PaySafeCard, Bank Transfer
  • Minimum Deposit: €5
  • Minimum Bet Stake: €0.01
  • Maximum Welcome Bonus: €10

William Hill Free Bet, Promotion and Bonuses

William Hill Ireland is a long-standing, reputable bookmaker that operates in the UK. The company was founded in 1934 and it has grown from a one-man band, started by William Hill, to a global retail and online betting provider.

We provide an overview of what William Hill Ireland customers can get from this online betting site. This includes a review of the bookmaker’s sportsbook, promotions and additional features, such as live streaming.

Also, any new Irish bettors wanting to sign up with this betting site can receive a brilliant William Hill free bet welcome offer. Currently, William Hill offers €10 in free bets when bettors set up their account and make a qualifying €10 wager on the platform. However, there are some accompanying qualifying criteria and terms and conditions players must be aware of.

William Hill Free Bet Terms and Conditions – 18+. Play Safe. From 14:00 (UK time) on 14.04.23 until 17:15 (UK time) on 15.04.23. New customers signing up online only. Minimum £10/€10 stake on The Randox Grand National Steeple Chase race racecard market only. 1 x £10/€10 free bet.  Free bet credited to account on 16.04.23. Free bet expires on 16 May 2023. 18+. UK and Ireland residents only. Further terms apply. #ad

Below, we have listed all the important T&Cs of William Hill’s new customer offer.

  • New customers only.
  • Players must be aged 18 or over.
  • Qualifying bets of €10 must be made on odds of 1.5 or greater.
  • When the qualifying bet is settled the free bets are credited.
  • Free Bets are paid in two €15 instalments.
  • The two €15 are non-withdrawable.
  • After 30 days, the free bet credits expire.
  • Free bets are not available for bettors who deposit with Paypal, Neosurf, Paysafe, Neteller, Skrill, ecoPayz, Kalibra/Postpay, or William Hill PLUS Card.

William Hill Free Bet, Promotions and Offers

Also, once customers have set up their new betting accounts, they can access a wide range of ongoing promotions. Below, we look at some of the regular promos that William Hill offers.

Firstly, one of the big pluses of William Hill Ireland is the number of horse racing promotions. For instance, the bookmaker has a Best Odds Guaranteed offer where players can get the best odds for UK & Irish horse racing and greyhound racing. If bettors find bigger starting prices for selected races, they can then come back to William Hill and get better odds. For example, if the SP at one race is 3/1, William Hill will offer 4/1 odds in its place.

In addition, the provider runs a Pick Your Places promo. Through this, players can select more places in their single horse racing bets for races with six or more runners.

Additionally, the betting site has further sports-related promotions for bettors. For football, William Hill has a Free or 4 offer, where punters select six matches that will have exactly three or four goals total. If the selections come in, then bettors are rewarded with up to €300 in free bets.

Each week, the platform also uses the social media hashtag #YourOdds. Through this campaign, bettors Tweet quirky predictions to the company and they try to offer odds for it happening. Players can then wager on their selection.

About William Hill

This betting company was founded in 1934 by William Hill, who would travel around Birmingham on a motorbike and take bets from locals. Eventually, the company expanded to offer high-street betting options before it then entered the online space.

Today, William Hill offers both retail and online gambling options and it has headquarters in nine different cities worldwide.

Website Appearance and Interface

Firstly, William Hill’s website appearance is very professional and modern. Immediately, when the homepage loads, some nice graphics balance the dark blue, white and yellow colour scheme which is engaging from the outset. Also, there is very little intrusive branding, just a subtle William Hill logo in the top left corner, which is easy on the eye.

However, on the homepage, the latest and most popular odds are not displayed straight away. Instead, the company has loaded the landing page with promotions and ‘Join Now’ prompts.

The interface is user-friendly and the site is easy to navigate from the homepage. When players load the homepage, all of the available options are clearly shown at the top of the page. As a result, bettors can easily head to the sportsbook, casino, bingo or promotions pages.

For the sportsbook, all of the latest and most popular odds are easy to access straight away. Also, some good price boost options are shown at first sight in the sportsbook for easy access.

Betting Markets and Odds at William Hill

The William Hill Ireland sportsbook has sports fans and bettors well covered. Overall, it has a wide selection of sports selections available along with some excellent specials, price boosts and additional markets.

In total, the online sportsbook has over 30 different sports on offer. Players can choose odds for the most popular international sports, including football, golf, rugby and tennis. But Irish sports, such as Hurling and Gaelic Football, are also well covered.

But, the bookmaker also has alternative markets that bettors can choose from. For instance, other than sports, players can place bets on special markets like TV and entertainment and politics.

Also, betting selections are pretty in-depth for most sports. For many sports betting options, players can choose bets beyond just matchwinners. Alternative markets include handicaps, under/over bets and individual player betting.

Live Streaming at William Hill

Currently, William Hill offers live streaming options. Once bettors have an account with the betting provider, they can view selected matches live, as long as they have a positive balance in their account.

Also, there are lots of live streaming options via the bookmaker that players can access. For example, players can view some of the biggest football events from European football as well as some international matches. Also, tennis matches and competitions are well covered as are basketball and table tennis.

In addition, bettors can access a huge range of horse racing events from the UK, Ireland and from international races. However, to get live streams for live racing, bettors must have wagered on the race they wish to view.

Mobile Betting with William Hill

Also, William Hill has a mobile app that players can download on their Android and iOS devices. Customers can either get the app straight from the bookmaker’s website. Alternatively, they can head to the Google Play store or the Apple Store, search for the app and download it.

New and existing players can both download the app too. However, new players must set up an account to place wagers and access additional features like live bets and live streaming.

Overall, the William Hill mobile app is extremely easy to use and it runs quickly on most mobile devices. As a result, placing wagers in-play, accessing cash-out features and viewing live matches is straightforward.

However, for bettors who want to use the mobile browser version of the site, this is still possible. But this platform may not run as smoothly compared to the mobile app

Cashout with William Hill

Currently, William Hill has a cash-out feature for a large range of sports and events. Via the cash-out feature, players can get a fraction of their original winnings if they decide to settle their bet early. However, they will not receive the full, original payout amount.

Overall, cash out is available for most sports and wagers. Bettors can see which upcoming events and future bets allow the cash-out function by finding the spinning money symbol that is attached to the pre-match odds.

Sometimes, the cash-out function will not be available for use. Often, this could be for several reasons including if betting is suspended, pricing errors or if each way bet does not qualify for cash out.

Pros / Cons
  • Brilliant welcome free bet - Bet €10 get €10 in free bets
  • One of the best online betting sites to use
  • Great betting offers and promotions for regular customers
  • Cashout available on most bets
  • No real big negatives

Licence, Security and Customer Services

William Hill has a good, long-standing reputation for retail and online betting services. This includes safety and security for its customers and William Hill Ireland is legally allowed to operate in the country. The company has two licences from both the United Kingdom Gambling Commission and the Gibraltar Gambling Commission.

Ultimately, because the bookmaker has these licences, it has a legal commitment to must ensure player safety and security when they join the site. In addition, player funds and money transfers are protected by law.

Furthermore, under the Gibraltar Gambling licence, William Hill must follow rules and procedures that promote safer gambling and betting so customers can wager safely. Services that bookmakers provide for such events include cooling-off periods, deposit limits and temporary account suspension.

Pros and Cons

Overall, William Hill provides many excellent betting and gambling services for its players. Through its app and online platform, William Hill Ireland has many pros for new and existing players. Some of the leading areas of the bookmaker include an excellent welcome offer for new players, an in-depth sportsbook and standout horse racing promotions.

However, there are also some cons for players who join this betting site based on further promotions and the website usability. Below, we outline our top positives of the site, but also some cons.


  • Decent and easy-to-access welcome offer for new players.
  • Excellent selection of horse racing promotions.
  • Excellent sports betting options for popular and niche markets.


  • The homepage is cluttered with promotions and prompts rather than the latest odds.
  • Lacking in-depth sports promotions outside of horse racing.
  • Many deposit methods are not eligible when trying to get the welcome offer.


Is William Hill accessible in Ireland? 

Yes, Irish players can easily access the betting site and its services. Irish players can also sign up, deposit and wager on the platform.

What is William Hill Plus?

The William Hill Plus card allows players to withdraw funds in-person at retail venues, even if they made an online wager. In addition, the card gives players access to further live betting options, stats and analysis.

What are the William Hill offers?

Irish bettors can access a range of betting offers from the bookmaker. These include ongoing promotions for football, horse racing, accumulators and the casino platform.

William Hill

Bet €10 get €10 in Free Bets

Play now Play now
18+. Play Safe. From 14:00 (UK time) on 14.04.23 until 17:15 (UK time) on 15.04.23. New customers signing up online only. Minimum £10/€10 stake on The Randox Grand National Steeple Chase race racecard market only. 1 x £10/€10 free bet. Free bet credited to account on 16.04.23. Free bet expires on 16 May 2023. 18+. UK and Ireland residents only. Further terms apply. #ad